Message First
Busiest window1:30 - 3 PM143 scans
9 AMPeak5 PM
From request to show-ready video
See exactly how a Zivu project comes together, from a few details about your show to a finished booth video with SmartQR lead capture.
Signet AcademicMessage First30 sec loopLandscape
Signet Academic is an affiliated product used as a demonstration project.
01 The request
You don't need to prepare a creative brief.
Send us your company, show, website or available assets, and what you want attendees to do. We use that to build the initial direction.
What Signet provided
- Company
- Signet Academic
- Show
- Higher Education Technology Conference
- Show date
- October 14
- Website / assets
- getsignet.app
- Goal
- Get educators to scan and learn how Signet documents the writing process.
- Screen
- Landscape
02 We find the strongest idea
What we found.
Signet has a strong message but isn't primarily a visual product. The booth screen doesn't need to explain every feature. It needs to make one idea memorable:
Stop playing AI detective.
Our approach:
Message First.
When the proposition is stronger than the available imagery, we let typography become the visual.
Message First
QR First
Product First
03 We reduce the message
Trade-show screens aren't landing pages.
We strip the message down to what someone can understand while walking past the booth. The surrounding exhibit and your team handle the deeper conversation.
04 We build the preview
Creative direction
Bold typography carries the message. Simple hand-drawn elements reference notes and student assignments, adding personality without distracting from the core idea.
Persistent SmartQR
The QR stays available throughout the loop, giving attendees a clear next step whenever they encounter the screen.
Designed for the floor
The message is broken into a small number of bold, easy-to-read moments. Each frame has a clear job: earn attention, communicate the idea, and create a path to engagement.
The screen can support your booth team when they're available and keep working when they're not.
05 You receive your private preview
The preview is the proposal.
Watch the direction before paying. If it's right for your booth, choose any production options and purchase directly from the page.
06 Purchase & production
Confirm assets
We request any production-quality logos, imagery, screen specifications or other files we need. This is the opportunity to change images, copy, colors, and typography. We align all available elements to your brand.
Configure the SmartQR
We set your SmartQR artwork and branded link at you.eventvu.co. Choose where it points or use Zivu's built-in lead capture experience. Update it at any time.
Finish production
We complete the selected video and screen formats.
Review
One revision round is included.
Deliver
Receive the final show-ready video and access to your SmartQR dashboard.
07 The finished piece
- Delivery
- Show-ready video
- Length
- Approx. 30 sec loop
- Format
- Landscape
- Approach
- Message First
- CTA
- Persistent SmartQR
- Conversion
- Branded Signet lead and engagement destination
08 The system keeps working
The video gets attention. The QR closes the loop.
Your SmartQR is live. Log into your dashboard to:
- Change where the QR points
- Switch between lead capture and any URL
- Customize the capture page with your logo, colors, and CTA
- Watch scans and download leads in real time
The video is finished. The conversion system stays active for 12 months.
Activity
8468Day 1
140188Day 2
80172Day 3
RedirectsLeads
Your booth screen becomes more than something to watch. It becomes a measurable conversion surface.
Have a show coming up?
Send us your company, your event, and whatever assets you already have. We'll show you what we'd make before you pay.
Request my free previewNo payment. No commitment.